Our story

Leigh-Ann, Trail & Ultra Runner | Founder of Trail Goddess

Our Mission

Find your Freedom is a mission to support female runners in finding time for themselves, to feel amazing and achieve things they never imagined possible.

We're breaking away from bigger brands who don't care about how women feel in their kit. We're saying goodbye to gender-neutral clothing and dull, dark, muted colours, with designs exclusively for women that are functional, bold and colourful so you can let your light shine, whenever you run and feel great while doing so!

Whether it’s a 10k trail run or an ultramarathon, Trail Goddess creates kit that is designed to fit and flatter the female shape. Trail running kit that makes you feel amazing... giving you one less thing to worry about, while achieving goals you never thought possible.

We put Women First. Always.

We're brave. We’re bold. We believe in ourselves. We find freedom on the trails.

Our Story

Founded in late 2023, Trail Goddess was developed by Scottish trail and ultra runner and mum of three Leigh-Ann. After having her third child, she struggled to find trail running kit which made her feel good when getting back into training.

During her maternity leave, she scoured websites and came up against barriers in fit, sizing, availability and lack of bold colour or choice in any of the existing brands. It became apparent that the vast majority of women's trail running kit was a carbon-copy of the men's.

Throughout this time, she saw a gap in the market for thoughtful, high performing, trail running clothing and accessories, designed with women in mind.

After a pivotal period in her life, Leigh-Ann decided to go all in and with her love of all things 80's American, she came up with the name Trail Goddess.

The term Goddess stems from a desire to help other females feel good while having time to themselves, away from the daily stress of life and demands that can often be placed on women.

The brand encapsulates the bold vibrancy, strength and femininity of a Goddess, combined with a yearning to find freedom and adventure on the trails. 

 

About Leigh-Ann

Growing up on the West Coast of Scotland, Leigh-Ann spent her summers exploring Loch Lomond and the Trossachs National Park. Trails stretching across West Dunbartonshire and the Lang Craigs were her playgrounds — a place where adventure came naturally. Despite being a bit of a tomboy, sports never captured her interest, except for swimming. Running didn't find its way into her life until after the birth of her daughter in 2010.

At first she tried some local 5ks, then moved on to running half marathons on the road, but she felt something was missing. Fast forward to 2020, and a friend invited her to try trail running on a local route nicknamed "The Christmas Tree" — a path along the John Muir Way. That day sparked a passion that would reshape her life. Throughout the lockdowns, Leigh-Ann found peace in exploring the local trails around Loch Lomond.

Inspired by friends who had conquered marathons and ultramarathons, Leigh-Ann took on the Glencoe Marathon in 2021. The experience fueled a drive that not even the birth of her third child at 41 could diminish. Thirteen months later, she completed her first ultramarathon — followed by two more in the same year.

Leigh-Ann believes that trail running is a space where every woman can find a sense of freedom and strength. If she can do it, anyone can. Her mission with Trail Goddess is simple: to empower women to "Find Your Freedom" through trail running, while feeling confident, strong, and unstoppable.