Our story

Leigh-Ann, Trail & Ultra Runner | Founder of Trail Goddess

Our Story

Trail Goddess started because our founder, Leigh-Ann, had the same problem we now exist to solve. She loved trail running, not the kit.

After the birth of her son at 41, she was frustrated by technical running kit that didn't feel designed around her body and how often women's choices seemed to mean the same dull, muted colours.

She knew women deserved better.

So, from her dining room table in 2023, she started building it.

But designing kit for women meant more than simply saying it was women's-specific. It had to work where it mattered - out on the trails.

Leigh-Ann tested products through years of her own training, from everyday trail runs to ultramarathons and long back-to-back sessions - the kind of miles that quickly expose uncomfortable fabrics, poor fit and irritating details.

All while building Trail Goddess around a full-time career in marketing and PR, early mornings, late nights and family life.

In 2024, she became a single parent and made the decision to leave her career and build Trail Goddess full-time. The business has been independently built and bootstrapped from the very start.

But Trail Goddess was never supposed to be about one woman.

It's about you.

The woman heading out for her first 10k on the trails. The woman wondering whether she's brave enough to enter that race. The woman training for her next ultra. The woman who simply needs an hour outside to feel like herself again.

We're here to make the kit that supports you while you do it.

Because the adventure is yours.

We're just here to help you find your freedom.

Our Mission: Find Your Freedom™

Too many women know the feeling: kit that chafes, rides up, digs in, or was never really designed for a woman's body in the first place - just scaled down from a men's style, in a colour and size that felt like an afterthought.

Trail running should feel like freedom for us all - time to ourselves, clear headspace, a sense of achievement. That freedom disappears fast when your kit is uncomfortable, ill-fitting, or distracting you from the run.

Find Your Freedom is our mission to fix that. We design trail running kit exclusively for women - real bodies, real movement, real distance - so nothing gets in the way of you, your time, and your miles. From 10k trail runs to ultramarathons, every piece is built for fit, comfort, and performance, in bold colours you won't find anywhere else in technical trail wear.

Removing the friction in what you wear means one less thing to worry about, and more freedom to run on your own terms - so you can stop fighting your kit and start finding your freedom.

Trail Goddess At A Glance

About Leigh-Ann

Growing up on the west coast of Scotland, Leigh-Ann spent her summers exploring Loch Lomond and the surrounding hills - landscapes that shaped her love of running on trails and adventure.

Running didn't become a central part of her life until her mid-twenties, beginning with her local JogScotland group runs, before moving into club and trail running, marathons, and eventually ultramarathons. 

Leigh-Ann has completed some of the UK's most challenging races, including the Tweed Valley Ultra, the Devil o' the Highlands, the Highland Fling, and the Pennine Barrier 50. In 2026, she ran 63 miles (101km) of the West Highland Way Race (one of the UK's toughest ultramarathons) in her own Trail Goddess kit, which held up mile after mile, exactly as months of testing said it would. She retired with what later transpired to be a fractured leg at Inveroran.

Alongside life as a mum of three, running became a space for strength, perspective, and self-belief. Trail Goddess is the natural extension of that journey - a brand built by a woman who runs, for women who run.

Created by women. Designed for freedom on the trails.

That's the Trail Goddess story.