Our story

Leigh-Ann, Trail & Ultra Runner | Founder of Trail Goddess

Our Mission: Find Your Freedom™

Too many women know the feeling: kit that chafes, rides up, digs in, or was never really designed for a woman's body in the first place - just scaled down from a men's style, in a colour and size that felt like an afterthought.

Trail running should feel like freedom for us all - time to ourselves, clear headspace, a sense of achievement. That freedom disappears fast when your kit is uncomfortable, ill-fitting, or distracting you from the run itself.

Find Your Freedom is our mission to fix that. We design trail running kit exclusively for women - real bodies, real movement, real distance - so nothing gets in the way of you, your time, and your miles. From 10k trail runs to ultramarathons, every piece is built for fit, comfort, and performance, in bold colours you won't find anywhere else in technical trail wear.

Removing the friction in what you wear means one less thing to worry about, and more freedom to run on your own terms - so you can stop fighting your kit and start finding your freedom.

We're brave. We're bold. We believe in ourselves. We find freedom on the trails.

Our Story

Trail Goddess started at a dining room table in 2023, after the birth of Leigh-Ann's son at 41. She was fed up — fed up of trail running kit that wasn't built for her, and fed up of every option coming in the same dull, muted black. So she decided to make her own, testing it herself over years of real training miles for her ultramarathons: the long runs, the back-to-back sessions, the distance that exposes every flaw a short run never will.

She built the brand around a full-time career in marketing and PR, working early mornings and late nights before the rest of the day started. Then, in 2024, she became a single parent — and went all in, leaving her job behind to focus on Trail Goddess entirely, self-funding every step with no outside investment. That's the level of conviction behind every piece you're wearing: not just a product tech pack, but years of someone actually needing it to work.

Just two years later, the numbers speak for themselves:

Every piece is designed exclusively for women: real bodies, real movement, real distance and combining technical performance with bold colour and thoughtful design, so you can focus on finding your freedom.

About Leigh-Ann

Growing up on the west coast of Scotland, Leigh-Ann spent her summers exploring Loch Lomond and the surrounding hills - landscapes that shaped her love of running on trails and adventure.

Running didn't become a central part of her life until her mid-twenties, beginning with her local JogScotland group runs, before moving into club and trail running, marathons, and eventually ultramarathons. 

Leigh-Ann has completed some of the UK's most challenging races, including the Tweed Valley Ultra, the Devil o' the Highlands, the Highland Fling, and the Pennine Barrier 50. In 2026, she ran 63 miles (101km) of the West Highland Way Race (one of the UK's toughest ultramarathons) in her own Trail Goddess kit, which held up mile after mile, exactly as months of testing said it would. She retired with what later transpired to be a fractured leg at Inveroran.

Alongside life as a mum of three, running became a space for strength, perspective, and self-belief. Trail Goddess is the natural extension of that journey - a brand built by a woman who runs, for women who run.

Created by women. Designed for freedom on the trails.

That's the Trail Goddess story.